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The issuing store will accept its own "store coupons", but some stores will also accept store coupons that are issued by competitors.
Coupons issued by the manufacturer of a product may be used at any coupon-accepting store that carries that product.
Grocery coupons are incentives for people who want to save money, but manufacturer coupons are primarily intended to advertise products and lure new customers with financial incentives.
They may also be used to increase the sales of newspapers or other publications. For example, people may purchase multiple copies of a newspaper or magazine in order to use the coupons contained within.
Some grocery stores regularly double the value of a grocery coupon as an incentive to bring customers into their stores.
Additionally, stores might hold special events where they will double or triple coupon values on certain days or weeks. Whether or not a specific grocery chain will double or triple coupons usually depends on the original coupon value.
Most coupons have an expiration date after which they will not be honored. For example, Christmas coupons are valid only throughout the Christmas week.
American military commissaries overseas honor manufacturers coupons for up to six months past the expiration date. Customers may get these coupons from various sources, including national newspapers and the Internet, with web sites offering free printable grocery coupons can be printed at home and use them at retail store.
In , the top five vehicles for distributing consumer packaged goods coupons in the U. There are coupon-providing websites that provide customers with coupons of various stores.
These sites accumulate coupons from various sources. Clipping coupons from newspapers has been the most popular way to obtain coupons, though Internet and Mobile Phone coupons are gaining wide popularity.
Some retailers and companies use verification methods such as unique barcodes , coupon ID numbers, holographic seals, and watermarked paper as protection from unauthorized copying or use.
Other than newspaper, there are also coupon book publishers and retailers who compile vouchers and coupons into books, either for sale or free.
Online retailers often refer to coupons as "coupon codes", "promotional codes", "promotion codes", "discount codes", "keycodes", "promo codes", "surplus codes", "portable codes", "shopping codes", "voucher codes", "reward codes", "discount vouchers", "referral codes" or "source codes".
Internet coupons typically provide reduced cost or free shipping, a specific dollar, percentage discount or to earn cashback while some offer to encourage consumers to purchase specific products or to purchase from specific retailers.
Because paper coupons would be difficult to distribute and redeem, typically secret words or codes are distributed for consumers to type in at checkout.
Marketers can use different codes for different channels or groups in order to differentiate response rates.
A mobile coupon is an electronic ticket solicited and or delivered to a mobile phone that can be exchanged for financial discount or rebate when purchasing product or service.
Coupons are usually issued by manufacturers of consumer packaged goods or retailers, to be used in retail stores as part of a sales promotion.
The customer redeems the coupon at store or online.